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Luxury sector - News


John Hjorth

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I personally think this is the right time to start such topic here in the 'General Discussion', because we - I mean those of us here on CoBF interested in the sector - constantly have things to bring up, that may belong to several different topics in the 'Investment Ideas' forum, that goes by 'one only' company ticker and name.

 

I also sense, that the traction may now be sufficient here on CoBF for such a topic. 🙂 

 

An industry, that is just so friggin' counterintuitive in its concepts and core to a frugal and rational, old fashion value investor!

 

So let the show begin!

 

- - - o 0 o - - -

 

I think it was a couple of days ago @UK posted about his idea of LVMH being a possible vehicle of riding on the recent China stimulus. 🙂

 

Bloomberg - Economics [September 27th 2024] : China Cuts Key Rate, Frees Up Cash for Banks to Spur Growth,

Bloomberg - Markets [September 27th 2024] : European Stocks Hit Record High on Rate-Cut Bets, China Stimulus.

Bloomberg - Markets [September 27th 2024] : Luxury Stocks Set for Best Week in Years as China Fuels Revival.

Edited by John Hjorth
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  • 4 weeks later...

The Economist, October 19th 2024, p. 14, section 'Letters' :

 

Don't look so glum

 

"Fashion photography jolts the

viewer out of the grim and the

quotidian", you say ("Very in

vogue", October 5th.) Yet most

fashion models themselves

look grim. On the catwalk and

on the page they hide any

evidence of enjoyment in the

clothes they wear. They be-

coming unsmiling, agressive

posing machines daring the

viewer to look them in the eye.

They become coat hangers,

their humanity lost to art.

ROBIN LAURANCE

Oxford

 

- - - o 0 o - - -

 

'Coat hangers' <- ? 🤣

 

🫢🤭🍾💯🎳🎯😎, Robin!

 

- - - o 0 o - - -

 

https://www.dior.com/en_dk/fashion/womens-fashion/haute-couture-shows/autumn-winter-2024-2025-haute-couture-show

 

image.thumb.png.a92100e51f12bf57a98322bdb59ed292.png

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It's a fascinating phenomen to observe, how different the big luxury companies have evolved with regard to performance in last quarter, especially Hermes overshadowing or overshining everyone else and shooting out the lights, and Kering not doing well at all.

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  • 2 weeks later...

https://www.wsj.com/business/retail/luxury-designer-increasing-costs-quality-34263746"Has Luxury Lost Its Shine?"

"For the last two decades, they have increased sales by “democratizing” access to luxury. By pushing into cheaper categories such as cosmetics, sunglasses and small handbags, they have intentionally drawn in millions of new middle-class consumers"

"The ultrarich, on the other hand, don’t tend to shout about their wealth as much. [...] One study found that for every $5,000 increase in the price of luxury goods, the brand’s logo shrinks by a centimeter"

"But social media is making it harder for luxury brands to maintain exclusivity."

 

Classic trade-off.  Short-term gain at the cost of exclusivity.  It seems like to do well long-term in this space, you have to be the most exclusive like Ferrari and be okay with growing slowly.

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1 hour ago, lnofeisone said:

I'm waiting for some sort of turbulent event, like a BK or the winding down of an ETF.

Trump tariffs everything (including luxury goods), China targets luxury goods from Europe in retaliation for EV tariffs. US luxury and consumer goods targeted by China with tariffs and social shaming.

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I took the plunge and finally bought some LVMH at €585 per share. Price is at the upper end of the range I am comfortable with so intend to average down should things drop to the 500 or 400 level.

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15 hours ago, Spekulatius said:

Trump tariffs everything (including luxury goods), China targets luxury goods from Europe in retaliation for EV tariffs. US luxury and consumer goods targeted by China with tariffs and social shaming.

This is definitely a pathway this can play out and it'll start hurting bottom lines. I think that will be the time to enter or maybe a bit closer to 2029. 

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I woulden't rule out anything a priori when it's about Bernard Arnault. LVMH in the 'Others' compartment of the group chart owns a ... - shipyard!

 

Royal Van Lent Shipyard.

 

The year the build of his personal yacht was completed at the shipyard, a subsidiary of the shipyard, contaning 'something' naturally, was transferred internally upwards in the total group structure, from the shipyard, to the non-listed superstructure.

 

The mere mortals of us perhaps have had dreams of a nice company car. No sweat.

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