zyzhu2000 Posted March 28, 2020 Share Posted March 28, 2020 I understand the concept of moat. But I am very confused why Buffett thought that Coke and See's Candies had a moat. I often drink Coke, but I never really think that it is special. If there is no more coke tomorrow, I would not miss it much. It is the same for See's Candy. I bought some because Buffett raved so much about it. They were tasty for sure, but it was not something I would buy exclusively. I can't see what's wrong with giving a girlfriend candies of other brands. Maybe it is personal taste. Maybe I happen not to think these are big deals. There are other things that I think are big deals but are probably not very important or desirable to others. But the problem is that when investing is concerned, my taste does not matter. It is the collective taste that matters. So the question becomes how I can reliably judge the taste of a crowd without being biased by that of my own. Anyway, I am confused why Buffett thought there was a moat in Coke and See's Candy. I would appreciate if someone can explain it. Link to comment Share on other sites More sharing options...
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