That only measure the people who are looking for work but can't find it.
If you advertise a new job and two previously discouraged people come out of the shadows to apply for it, the unemployment rate goes up.
The perma-bears have told us time and again that unemployment is really much higher than it looks due to the number of discouraged workers who have given up looking. Now is their time to jump out and make the denial that I am making (I doubt they will, because they are called perma-bears for a reason).
We just don't know which situation is causing the number to rise yet (fewer jobs or more applicants), but it should become more clear in the next couple of months. Or this may just be a temporary blip and we start seeing a decline in the UE% again.
Disclosure, I'm not a permabear, just for as long as you've known me :D If only I had listened to my brother back in April 2006 when he told me about his friend Eric that had just made a huge option bet on some company I had never heard of called Fairfax. Then I'd have a lot less to worry about ;D