OracleofCarolina Posted February 28, 2014 Posted February 28, 2014 http://finance.yahoo.com/news/biglari-holdings-inc-acquires-maxim-002700694.html
matts Posted February 28, 2014 Posted February 28, 2014 I'm looking forward to his attempt at plagiarizing Buffett to justify this acquisition...
wescobrk Posted February 28, 2014 Posted February 28, 2014 I was wondering how long it would take to buy a company where he isn't CEO.
OracleofCarolina Posted June 5, 2014 Author Posted June 5, 2014 A new day at Maxim http://www.maxim.com/corporate/statement-maxim
ragu Posted June 16, 2014 Posted June 16, 2014 http://www.maxim.com/corporate/statement-maxim Just saw the story behind the ad. Incredibly bad business judgement to let that ad run in the first place. Ironically, there was a similar issue at CBRL where Sardar was bemoaning their lack of judgement. Someone lost their job at Maxim over this, that's for certain! Good to see that they responded quickly and correctly. Best, Ragu
OracleofCarolina Posted September 11, 2014 Author Posted September 11, 2014 http://www.wwd.com/media-news/fashion-memopad/maxim-magazine-names-kate-lanphear-editor-in-chief-7899437?module=hp-media This is an interesting hire.
OracleofCarolina Posted February 18, 2015 Author Posted February 18, 2015 Brief story in WSJ on the Maxim redesign Maxim Tries on a New Style http://www.wsj.com/articles/maxim-tries-on-a-new-style-looking-to-be-a-classier-act-1424235662
OracleofCarolina Posted February 18, 2015 Author Posted February 18, 2015 interview with the editor of Maxim...funny that they call Sardar a billionaire http://fashionista.com/2015/02/kate-lanphear-interview-new-maxim-march-2015
OracleofCarolina Posted July 17, 2015 Author Posted July 17, 2015 https://www.yahoo.com/style/is-maxim-launching-a-swimwear-line-to-support-124243942223.html Get em before their gone! Haha
innerscorecard Posted July 17, 2015 Posted July 17, 2015 "They’re priced between $76 and $320." "With social media campaigns spearheaded by the likes of Tess Holliday, Ashley Graham, and Denise Bidot encouraging women to wear bikinis and bathing suits that make them feel comfortable regardless of their size, Maxim associating with that side of the women’s body movement — not the objectification one — could be a good move." Very interesting - looking forward to seeing how this actually plays out. Makes sense to find ways to make money from the Maxim brand that don't involve selling subscriptions or advertisements. Selling clothes is hard - but maybe Lanphear can do it.
ScottHall Posted July 17, 2015 Posted July 17, 2015 I wonder who the mark is for that. I don't think I'd buy a bathing suit that expensive, given I'd use it maybe twice a year.
OracleofCarolina Posted September 2, 2015 Author Posted September 2, 2015 http://nypost.com/2015/09/01/maxims-relaunch-as-mens-luxury-magazine-falls-flat/ Biglari must have rubbed something wrong
innerscorecard Posted September 2, 2015 Posted September 2, 2015 Yup - the article gets quite personal: One source who left said morale is plummeting. Adding to the sense of unease, Biglari has been muscling in on cover shoots and seeking to meet the scantily clad models, the source said. “There is a level of creepiness to him that is off-putting,” said one former insider, who also said the staffers always know when he is in town because of the heavy scent of cologne that trails him."
Morgan Posted September 2, 2015 Posted September 2, 2015 Yup - the article gets quite personal: One source who left said morale is plummeting. Adding to the sense of unease, Biglari has been muscling in on cover shoots and seeking to meet the scantily clad models, the source said. “There is a level of creepiness to him that is off-putting,” said one former insider, who also said the staffers always know when he is in town because of the heavy scent of cologne that trails him." That's just what I was thinking. That article isn't exactly doing wonders for his reputation.
OracleofCarolina Posted October 22, 2015 Author Posted October 22, 2015 I hear the editor in chief , Kate Lanphear,was let go today. this is coming from the New York post columinist on twitter @media_ink
Kuhndan Posted October 22, 2015 Posted October 22, 2015 Unfortunately Biglari has broken Buffett's first rule. This has been a money pit and I don't ever see it turning around.
innerscorecard Posted October 22, 2015 Posted October 22, 2015 I wonder if Biglari really is willing to cut Maxim off if needed, like he said before.
OracleofCarolina Posted October 22, 2015 Author Posted October 22, 2015 note to next editor of Maxim.......do NOT put a dude on the cover!!
ScottHall Posted October 22, 2015 Posted October 22, 2015 note to next editor of Maxim.......do NOT put a dude on the cover!! How about Bailey Jay?
JGBRK Posted October 23, 2015 Posted October 23, 2015 http://nypost.com/2015/10/22/maxim-editor-ousted-after-failed-luxury-magazine-relaunch/
rkbabang Posted October 23, 2015 Posted October 23, 2015 http://nypost.com/2015/10/22/maxim-editor-ousted-after-failed-luxury-magazine-relaunch/ One of the things this article mentioned is a question I had already. With Playboy going non-nude, will it be more of a direct competitor to Maxim? Even with the nude pictures Playboy was classier than Maxim, now it will be no contest. Someone might read Playboy for the articles, but why would you read Maxim at all? I have to wonder what Biglari thought this could become? I don't see it turning out anything but bad.
ScottHall Posted October 23, 2015 Posted October 23, 2015 Biglari sounds like a horrible person to work for. If the article is true, it sounds like he wants immediate results... in a creative company you can't really expect that and you should give your employees a lot of rope to try new ideas. If they were going to redesign the magazine they should have expected to turn off the base... but you have to do that if you want to build a new one. I dunno. This whole thing makes Biggles seem like maybe he's not such a great leader of people.
Jurgis Posted October 23, 2015 Posted October 23, 2015 This whole thing makes Biggles seem like maybe he's not such a great leader of people. This has been obvious for a long time now.
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