At a 51B GBP Market cap yesterday, if you took out $16B ITC stake, you're paying 35B GBP for the company. Management has publicly committed to 40B FCF over next 5 years. So, you get your money back in 4.375 years, that is 22.8% FCF yield.
Even if you assume US menthol ban happens, you get your money back in 5 years for a 20% FCF yield, instead of 4.375 years.
Few companies like this where management also has some direct control over pricing and margins. I might still change weighting, and get out and in at different times.
Also, took a small stake in WBA last week, where management currently doesn't have much control over re-imbursement rates, but revenues keep going up over years, and owner-led management is now building a business that will have some control over loss rates with primary care, adherence & specialty pharmacy that insurers would be willing to pay for.