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10 Brand Names Gone But Not Forgotten


Parsad
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Of course you're familiar with them, they were brands.  Are you two familiar with Blackberry too?  <That was for Uccmal ;) > 

5 year BB user just switched to iPhone 4S and very happy. I had to use my brothers Blackberry for Google Maps yesterday.  I almost threw the BB out the window. 

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5 year BB user just switched to iPhone 4S and very happy. I had to use my brothers Blackberry for Google Maps yesterday.  I almost threw the BB out the window.

 

Welcome to 2011 FFHWatcher!  ;D  It's nice when an electronic appliance actually works exactly the way the user would like it to.  Cheers!

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Of course you're familiar with them, they were brands.  Are you two familiar with Blackberry too?  <That was for Uccmal ;) > 

5 year BB user just switched to iPhone 4S and very happy. I had to use my brothers Blackberry for Google Maps yesterday.  I almost threw the BB out the window. 

 

Now, now, dont feed the trolls please  :P

 

Did your 4s run out of juice, just when you needed it? 

 

Me and my Ipad2 have been inseparable for weeks now.  So far I have used it as a GPS, e-mail, e-reader, Video player for my daughter, skyping a pal in Manilla, checking and trading stocks, typing this, stargazing in real time, reading dozens of financial rpts... But Aapl is still too high a price for me. 

 

Re: brands - those in Canada might recall Kresge's - k-mart, eatons, robinsons, sam the record man. 

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Re: brands - those in Canada might recall Kresge's - k-mart, eatons, robinsons, sam the record man.

 

I worked at Kresge's in Hamilton until it closed (4 years part time during high school), there were 4 people who had spent more than 30 years working there.  Woolworth's was the evil empire around the corner.

 

I miss Chiclets.  :D

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My dad used to have cases of Tab stacked in the garage that he had bought at some warehouse store.  I can still remember that bitter, horrible taste, but I always liked it because of him.  People used to kind of say back in the day that Tab was essentially diet Coke - that is, until real Diet Coke came out and everyone realized how wrong they had been!

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One of those great childhood memories for me is being at my Grandparents, my Aunt had a Ford Pinto, playing ABBA on the 8 track and she drank Tab.  ;D

 

You haven't lived until you've driven around in a Cadillac with the Star Wars soundtrack playing on the 8 track.

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One of those great childhood memories for me is being at my Grandparents, my Aunt had a Ford Pinto, playing ABBA on the 8 track and she drank Tab.  ;D

 

You haven't lived until you've driven around in a Cadillac with the Star Wars soundtrack playing on the 8 track.

 

Yes.  :D  And no greater test of skill than trying to eat candy buttons while ridng a Schwinn Stingray!

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  • 2 years later...

 

This tidbit from a recent Joyful Investor post was sort of mind-blowing to me.

 

Here's the excerpt:

 

 

"Proctor & Gamble (P&G) once commercialised two big American brands of toilet paper. Charmin was the market leader and White Cloud ranked seventh. In 1992, P&G stopped selling White Cloud to concentrate its marketing efforts on Charmin. Its ownership of the White Cloud brand was allowed to lapse and White Cloud was reregistered by a company called Paper Partners.

 

Paper Partners (renamed White Cloud Marketing) gave the exclusive US license of White Cloud to Wal-Mart Stores Inc., in exchange for a royalty. Simultaneously, it gave exclusive manufacturing rights to Scott Paper of Canada (now Kruger Products).  Walmart marketed White Cloud as its premium own-label brand and sales reached $600 million in 2008. In 2012, White Cloud was voted the best toilet paper in a US Consumer Report survey. Today the brand's sales, which include tissues, wipes and nappies, top $1 billion. Charmin continues to be the best-selling toilet paper in America, but the fact that Walmart was willing to pay a royalty to use the White Cloud brand illustrates the value of its name."

 

 

That just struck me as being one hell of a clever way to make money. He also goes on to mention Himmel Brands of Florida, who I think have managed to do something similar with a number of neglected names over the years.

 

Anyway... it kind of got me wondering exactly how many well-known, discontinued brands there must be globally that could generate royalties in the same way White Cloud was able to.

 

Asset-light and reasonably profitable, it just seems like a pretty good niche to be operating in.

Provided of course, that you have the ability and knowledge to get good brands for free or even for a small amount relative to the recognition that they have been able to generate over the course of their commercial histories.

 

 

(From http://thejoyfulinvestor.blogspot.co.uk/2014/05/thevalue-of-brands-andpz-cussons-plc.html)

 

 

 

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