For me, it's the process. It's socially acceptable gambling. I used to gamble quite a bit at casinos, but stopped when my kids were born. So now, individual stock picks serve that purpose.
If you're doing it just for the proceeds, you are probably fooling yourself. It's super hard to beat the market. Like it or not, if you beat the market by a large % it might very well be through luck. It means you identified one of the few "stars" in the market that stick out from the rest of the stocks - you picked Tesla or Netflix early on, and then held it. Otherwise, you might, if you are highly skilled, grind out a few % above the market by picking undervalued value stocks, which is what a lot of us are trying to do here.
If you are simply looking to make more money, i.e., here just for the proceeds, then you are probably smarter to spend this extra COBF time on your real job or a side gig, and simply DCA into low-fee index funds in a buy and hold Bogle style.