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Dr. Robert Cialdini — Secrets from the Science of Persuasion


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I'm actually reading it's book called Influence,Munger talked about it in a speech so I bough it. I'd recommend it but a 3 page resume would bring the essential knowledge in much less time wasted.




“Yes! 50 Scientifically Proven Ways to Be Persuasive” is also interesting, and I would recommend it. It is not a 3 page resume of “Influence”, but to each way Mr. Cialdini dedicates just a few pages, so you can jump from one chapter to another, because they are uncorrelated. And you can choose to read only the ones that grab your attention the most. It is enjoyable and very easy to read (not time consuming at all!).



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