LongHaul Posted September 10, 2020 Share Posted September 10, 2020 16. Contrast-Misreaction Tendency "Because of the nervous system of man does not naturally measure in absolute scientific units, it must instead rely on something simpler. The eyes have a solution that limits their programming needs: the contrast in what is seen is registered. And as in sight, so does it go, largely, in the other senses. Moreover, as perception goes, so goes cognition. The result is man’s Contrast-Misreaction Tendency. Few psychological tendencies do more damage to correct thinking. Small-scale damages involve instances such as man’s buying an overpriced $1,000 dashboard merely because the price is so low compared to his concurrent purchase of a $65,000 car…" "Small changes are almost imperceptible to see, but quickly add up. Compounding does this for the better, but also for the worse. Tiny mistake after tiny mistake, add up to huge problems:" "Cognition misled by tiny changes involving low contrast, will often miss a trend that is destiny." "One of Ben Franklin’s best-remembered and most useful aphorisms is “A small leak will sink great ships.” The utility of the aphorism is large precisely because the brain so often misses the functional equivalent of a small leak in a great ship. Price anchoring and upgrades also take advantage of this." ====================================================================== Perhaps a solution could be to think more in absolutes. Price vs value when buying something. Helps to step away from the situation for a time. Link to comment Share on other sites More sharing options...
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