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"The agreement makes Kraft Heinz the exclusive provider of some condiments, macaroni and cheese and cream cheese at Disney’s North American parks and resorts, and on the Disney Cruise Line. 

 

The deal enables Kraft Heinz to use Disney characters and stories across 10 of the food company’s brands, including Heinz, Philadelphia and Kraft Mac & Cheese. It also extends to Disney’s studios and streaming platforms, where Kraft Heinz will fund content co-created by the two entities." 

 

https://www.wsj.com/business/media/kraft-heinz-strikes-deal-with-disney-to-supply-resorts-and-tap-characters-d24a8b15