rukawa Posted March 1, 2017 Share Posted March 1, 2017 The quality of scripted TV has probably never been better than at the present moment. On the other hand movies are worse than they have ever been. At least that is my feeling. I was watching this video by Kevin Spacey. He speaks about a time where he asked Jack Lemon about the golden age of television in the 1950's. He explains that it was a time when you could do anything you wanted on television because it was a new medium and people didn't even know whether it would last. So there was a lot of creative freedom. https://www.theguardian.com/media/2013/aug/22/kevin-spacey-tv-golden-age Later this freedom went a way as television became more commercial because of advertising. Network executives began to control things more and more. And as they did the quality of television declined. In my view the rise of big brands like Coke is primarily due to the massive reach of television and the limited broadcast slots available to advertisers. This dynamic favored a few big brands as they could afford to spend money to advertise on television and the television huge advertising effectiveness further cemented their dominance. Finally in the present era we see the rise of streaming services and cable channels like HBO. Here there are no advertisers and television caters directly to viewers and so the quality has massively improved. Hence the new golden age of television. And finally during this age we have the rise of a new medium...Youtube. My nephews don't even watch television. They just watch youtube. This medium is completely different than anything that existed before. Its effect on advertising, branding and all the rest is difficult to predict. I am not sure what to make of all these changes or how to think about it. Any ideas? Link to comment Share on other sites More sharing options...
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