Guest notorious546 Posted March 14, 2016 Share Posted March 14, 2016 https://janav.files.wordpress.com/2016/03/visamastercard.pdf In one study Dun & Bradstreet found that people spend 12 to 18 percent more when using credit cards instead of cash. In McDonald’s restaurant customers on average spend $7 on their credit cards. But they only spend $4.50 if they paid using cash. Behavioral psychologist Dan Ariely tells that — We experience less pain of paying when the form of payment is distanced (credit card) from the pure representation of money (cash). No wonder why the merchants welcomed the concept of credit when McNamara approached them. - anyone have an idea on how this trend of people paying more with credit cards occur's outside of McDonalds? I have a feeling this isn't the most representative sample set. Link to comment Share on other sites More sharing options...
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