This reviewer on Yelp summed up Second Cup's problem pretty well I think:
"I like Second Cup flavored coffees. But you get a mixed bag in terms of stores with Second Cup. Being all franchise run, some owners maintain their places but most have pretty scary bathrooms. Starbucks has fewer surprises and a more uniform presentation. But then their coffee costs more."
In addition to Second Cup's tired looking stores, I've also heard a fair amount of complaints about the quality of the coffee. Management doesn't seem really concerned about it either. Stacey Mowbray (CEO) only has $170k in stock. Her salary has doubled in the past 3 years while operating income has fallen by a third. :|
Paul Phelan owns 12% of the shares. There was an in-depth globe article in 2003 about him the inheritance issues involving Cara Operation.
http://www.theglobeandmail.com/report-on-business/the-fight-for-caras-soul/article1167819/?page=all
I've attached his shareholding history as well. (no major moves in the past 3 quarters).
Seems like a tough industry.
Cheers, HCV.
PS. I'm a long time lurker and a huge fan, I've learned so much from this board and its members. Thanks.