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Overstock.com Coliseum


Parsad
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Overstock.com has bought the naming rights to the Oakland A's and Oakland Raiders Coliseum.  They would be the only online retailer to have such naming rights, and purchased a relatively short-term contract of $2M/year for six years.  The other benefit is that the A's and Raiders together play virtually the entire calendar year, thus Overstock's visibility would be maximized.  That would be the only baseball and football team left sharing a single facility.  Cheers!

 

http://www.sportsbusinessdaily.com/Daily/Issues/2011/04/26/Facilities/Overstock-Oakland.aspx

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Just thinking out loud, wouldn't it have been better to name the colisem o.co right from the beginning?  Would help their branding campaign since people would be looking it up just out of curiousity.  Saw there they can revert to the o.co came at anytime.

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