Sports and gaming

[Cod Liver Oil]

Sports is a big deal in global culture. Lots of businesses converge in this space:

https://frontofficesports.com/newsletter/lvmhs-big-sports-bet/

Being slightly dull, I just realized how important the sports/gaming theme is in our portfolio: Nintendo, Sony, Tencent, MSG, Nike.  In a world that seems quite divisive, sports brings people together. 
 

 

Edited Tuesday at 02:21 PM by Cod Liver Oil

[Gregmal]

Yup, sports is the key to a lot of wallets and has long term durability. Wealthy folks have been on to this for a while, meanwhile Wall Street goes "durrrp, where's the cashflow? Ugh its just too hard to value"...

 

We put kids into sports for social purposes when they're young and they can play them through various stages of life. They watch them and buy merchandise, tickets, etc...and advertisers know its live so they pay top dollar for those eyeballs. Brands associate with teams to be seen. Athletes then promote products which has circular dynamics to it. Video games let us keep playing when we can't anymore, or let us be the superstar we'll never be in real life. Where else can an 11 year old win NBA MVP honors? All the similar product placement can be mimicked virtually as well. Bigger than all of this, is that it's an escape for people. Real world meets virtual.