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If calling the CFO/CEO directly doesn't work I'd troll linkedin to find employees who will talk to you. Then I'd try to find customers to talk to, again linkedin might work if you can figure out the right titles for whoever at the customer would have bought the algorithm (presumably CTO, etc). Just say I'm trying to do research on  how useful/valuable it is.

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Considering it is a private company that operates in the gaming industry I would expect them to hold their cards close to the vest. The best bet would be public comments from gaming partners or employees of partners involved in bookmaking. They presented at the Global Gaming EXPO in October you might be able to find the presentation. 

 

Otherwise, I would read up on bookmaking and how bets are priced. There are a only few originators and the rest are copy cats. Once you understand that there isn't much else to know. 

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