I'm looking for businesses where software/IT spending is a key component of costs and providing a quality service, while revenues are not driven software per se, but by another activity or pricing dynamic. Can you help me brainstorm businesses which would fit this description?
Below are some examples and why I believe they fit or don't fit:
Amazon (YES): As is obvious, software development represents a significant portion of costs but revenues are driven by volume and price on the shipped items. Competitive pricing dynamics in retail versus Target, Wal-Mart, Barnes & Noble, etc. are not driven by software.
Microsoft, Salesforce.com, IBM (NO): Costs are software development, but they basically sell software too. Even though software-as-a-service businesses are not selling software per se, I think revenues will basically be driven by the same dynamics. IBM represents a hybrid of selling software wrapped in a service, in my view.
Schwab, Ameritrade (YES): Costs of servicing client activity increasingly driven by software, but revenues are driven by interest rates, trading activity, investor choices.
Bank of New York, State Street, Northern Trust (NO APPARENTLY): I would have thought that this would have been a business where costs were driven more by software development but revenues were driven by interest rates and balance sheet management. My quick look at history prior to the financial crisis shows that they did not seem to enjoy any fundamental operating leverage.
Title insurance, such as First American (NO APPARENTLY): I would have thought costs would have been driven by maintaining database and revenues driven by home sale and refinancing activity. But they do not seem to generate operating leverage by my analysis, perhaps because the archaic sales channel prevents it being meaningful.
Can you help me brainstorm other businesses which might enjoy cost deflation due to software, but revenues driven by other factors?