The CNBCs of this world are in it for the eyeballs. You might find this interesting, on page 5 of this JPM Eye on the Market they give an "armageddonist update". Obviously, once things have crashed, they all seem to predict further pain to come.
https://am.jpmorgan.com/content/dam/jpm-am-aem/global/en/insights/eye-on-the-market/five-easy-pieces-amv.pdf