They obviously don't see you as a customer yet. ;)
But keep in mind that many people seem to be content to pay 2.5%/yr for an investment advisor. (At least in Canada.) 2.5% on a $50,000 portfolio is $1,250. The % fee quickly scales down for larger portfolios. $1.2k/$100k= 1.2%, $1.2k/$500k = 0.24%. So, not unreasonable for moderately sized portfolios when compared to fund fees.
(I only having a passing familiarity with the site. So I can't comment on the value provided for the money. But I've seen a few good things from them.)