This is kind of my thinking as well, which is why I owned Redfin for a period of time. As I watched SoftBank Vision fund plow money into Opendoor, which now has a ~$12B valuation, then Compass ($5.5B), and read about EXP ($7B) and now several other venture stage companies I put it in the too hard pile. Definitely a great opportunity for disruption, but it seems like that’s well known, and can all these valuations be justified? Is it a winner takes all business or does it just become a more fragmented industry with slightly lower aggregate commissions? If the game is a race to the bottom on commissions, I don’t get the current valuations. I also don’t see Warren & the incumbents going down without a fight.
BTW, on ibuying, this hasn’t worked well in autos yet, but I do appreciate Vroom buying a sports car from me after driving it for 14 months during the pandemic at almost 20% above what I paid for it.