Future Luxe - Erwan Ramburg

[John Hjorth]

Yesterday I ordered this book :

 

 

, based on comments from Javier Pérez Álvarez, Edelweiss Capital Research, on Substack, and the description of the book on my preferred [Danish] bookstore www.saxo.com :

 

Quote

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry-but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it-brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

 

This topic is actually rumbling in my head, and I hope to get a better structure on my thinking about it from reading the book.

Edited December 26, 2023 by John Hjorth