LearningMachine Posted July 30, 2023 Share Posted July 30, 2023 I stumbled into this book when looking deeper into Buffet's quote that "It’s share of mind. It’s not share of market. It’s share of mind that counts." Buffett and Munger would love reading this book. Reminds me of Munger's Psychology of Human Misjudgment. Really loved the concept of "Somatic Markers", that is, bookmarks in brains that brands try to put. Link to comment Share on other sites More sharing options...
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