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Buyology: Truth and Lies About Why We Buy - Martin Lindstrom


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I stumbled into this book when looking deeper into Buffet's quote that "It’s share of mind. It’s not share of market. It’s share of mind that counts."  

 

Buffett and Munger would love reading this book.  Reminds me of Munger's Psychology of Human Misjudgment.

 

Really loved the concept of "Somatic Markers", that is, bookmarks in brains that brands try to put.

 

 

  • Parsad changed the title to Buyology: Truth and Lies About Why We Buy - Martin Lindstrom

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