Morgan Posted May 10, 2014 Share Posted May 10, 2014 The Beats acquisition by Apple has gotten me thinking about "celebrity hires". Celebrity's or near celebrity's that are hired by companies for various reasons. With Dre and Iovine coming to Apple and Angela Ahrendts (Burberry) already there it makes me wonder what kind of value can they add? Obviously they are a brand name that can be useful in the correct context, but Apple needs basically no help branding. What benefit do these people provide to Apple that Apple isn't not capable of doing itself? Is Cook trying to surround himself with "cool" people? What can Ahrendts do to Apple retail locations to make them better? If I remember correctly Apple stores have some of the highest sales per square foot anywhere. What can she do to improve this? Dre and Iovine. Presumably they were acquhired to lead up the streaming service. People say Iovine will be able to use his connections and sway to put together deals with record labels for the service. What can Dre bring? A younger image? He's not particularly young. Wouldn't it have been better (and probably cheaper) to build a streaming service themselves and hire them to promote it? Why is Apple making these changes? This combined with a the departure of a number of long-time execs, I think, will change Apple. Will these three new celebrity hires be able to function well at Apple? Presumably they all have huge egos are very used to calling the shots. Apple seems to have a strong leader, but Cook is not as strong and all powerful as Jobs was. Can Cook control them? Or will different camps emerge and slow the company over the coming years as infighting potentially increases? Apple hasn't put out a significant new product since the iPad in 2010. Just upgrades on the same stuff. Will the iWatch or iTV be as big as previous products? Maybe, but I'm sort of skeptical. I am a huge Apple fanboy, but some of the actions the company has taken in the last few years have made me wonder if the company is going to do much significant innovation. I hope they do because I love my Apple products. Link to comment Share on other sites More sharing options...
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