First of all, I have no intention of shorting any stock, let alone Amazon. You could be waiting several years for the market to correct itself and even then, the most you can ever make is 100%.
Secondly, I think you guys are all basing your investing decision over criteria that's really irrelevant. I mean seriously, the available colours of the Kindle, the battery life, whether the unit is touch screen or not, etc; generally, anyone who wants an e-book reader will be buying regardless of these factors.
Maybe I can put my argument more simply. Does anyone here think that Amazon can sell 6 times as many books/e-books that they're currently selling to justify the enormous price that the stock is asking? I'd like to remind you, that since 2001, it has taken 9 years for Amazon to merely double their sales. Also, considering Amazon already have 70% market share, they're going to need Americans to start reading 6 times the number of books that they currently read. Is this really going to happen?