Second Cup international is completely separate from the publicly-traded SCU. SCU is ONLY the Canadian franchise.
This is a business that I decided on writing up several times (and still have an almost-completed version in draft) but never published due to the fact that this will continue to be a horribly run business without a catalyst investor. Problem is, David Phelan is virtually guaranteed to oppose any catalyst investor because he is intent on acquiring SCU via stealth-acquisition. This has the potential to be a very, very good cash-generative business with highly localized captive markets that can resist (and has resisted) the onslaught of Starbucks. However, this is NOT a growth business. The sanctity of the dividend has ensured that over the past decade the management and Board have traded future earnings for short-term cash return and have failed to invest even remotely satisfactory amounts into the business (marketing, renos, etc.). This can only change if/when an activist takes them to task and is able to out-vote David (his proxy on the Board is his former secretary, iirc).
I own shares simply because of it's valuation and to force myself to follow the company more closely. However, returns elsewhere in the market and particularly in the small-cap deep value space easily outweigh the potential return here UNLESS you are THE activist or can piggyback off him/her.