Liberty Posted February 7, 2013 Posted February 7, 2013 Now for something on the lighter side: http://www.businessweek.com/articles/2013-02-07/geicos-gecko-has-written-a-book#r=hp-ls Interesting branding exercise....
nkp007 Posted February 7, 2013 Posted February 7, 2013 This got me thinking, I'd love to read a book on the history of GEICO. Found this: http://www.amazon.com/GEICO-THE-FIRST-40-YEARS/dp/B002SIFA4I but I have no clue what would be inside of it.
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