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No B.S. Trust - Based Marketing - Dan Kennedy


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[amazonsearch]No B.S.Trust-Based Marketing:  The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World[/amazonsearch]


This is not an investing book. It does reference walt disney and warren buffet though. This is a book for business owners to grow there business via trust based marketing. Indirectly knowing how a business creates goodwill and trust will help the investor locate companies who focus on turning customers into clients via trust/goodwill.

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