No B.S. Trust - Based Marketing - Dan Kennedy

[premfan]

[amazonsearch]No B.S.Trust-Based Marketing:  The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World[/amazonsearch]

 

This is not an investing book. It does reference walt disney and warren buffet though. This is a book for business owners to grow there business via trust based marketing. Indirectly knowing how a business creates goodwill and trust will help the investor locate companies who focus on turning customers into clients via trust/goodwill.

[SmallCap]

I have read most of the other books by DK but I haven't seen this one yet. I will check it out. DK has some excellent Business sense.