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Coke vs. New Coke (Redux Corporate Tragedy)


JEast
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Both a business story and a sad story as we enter a 50 year tradition of the MDA Marathon in the US.  For those that are unaware, the Muscular Dystrophy Association traditionally runs a donation marathon on the labor day weekend.  However, last year they unceremoniously canned their star comedian Jerry Lewis with no explaination.

 

This reminds me of the Coke vs. New Coke episode.  Subsequently, donations are reported to be half of what they were with Jerry present.  Now the CEO that canned Jerry is out, plus part of the staff.  Another good business model gone bad after years of effort and hard work building a brand. 

 

http://www.showbiz411.com/2012/09/01/exclusive-without-jerry-lewis-mda-couldnt-collect-50-of-last-years-pledges

 

Cheers

JEast

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