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Business success story - Tetra Pak


alwaysinvert
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Some of you may have read about about the billionaire wife who sadly was found dead in London the other day.

 

But the business story of the Rausings and Tetra Pak doesn't get told quite often enough, in my view.Not only did they make giant  breakthroughs in the packaging of liquid food, their business model is really something else. By selling machinery cheaply, but getting their customers to sign up to use Tetra Pak's materials in exchange, they have managed to get both extremely high marketshares and high margins.

 

Something to study for those so inclined.

 

http://www.chinadaily.com.cn/english/doc/2004-12/05/content_397413.htm

http://en.wikipedia.org/wiki/Tetra_Pak

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I had no idea Tetra Pak is this big. Started reading about their history, pretty cool how the product and the company emerged.

 

Sad to hear about Eva Rousing though.

 

Thanks for the post!

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