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CNBC Execs Freaking Out about Plummeting Ratings


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http://www.nydailynews.com/gossip/cnbc-freaking-decline-ratings-andrew-ross-sorkin-maria-bartiromo-article-1.1068973

 

“Their biggest attractions have become their biggest losers,” says one TV industry insider familar with the cable channel’s numbers.

 

According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, “Squawk Box” is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.

 

On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.

 

Seems like a calm, rational presentation of the leading economic, investing and stock trading issues of the day would be a ratings winner instead of wall-to-wall screaming and ranting about FacebookIPOAppleNetflixZynga but what do I know?...

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