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Shave the Nation [Gillette India]


saumil
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Shave the Nation

 

Gillette’s recent campaign with soldiers as brand ambassadors marks a big shift in market capture strategy. But can premium brands go mass easily?

 

http://epaper.timesofindia.com/Repository/getFiles.asp?Style=OliveXLib:LowLevelEntityToPrint_ETNEW&Type=text/html&Locale=english-skin-custom&Path=ETM/2011/12/11&ID=Ar00800

 

An interesting article on how an economic moat is guarded by Gillette India

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