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Freakonomics - Steven Levitt & Stephen Dubner


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This book combined my two interests - human psychology and economics.  (it was always the same - somewhere homo sapiens and homo economicus got separated).  Highly recommend if you want to understand the power of incentives.


I took up three other good books following the threads of this - Art of Choosing by Sheena Iyengar; Gangleader for a Day by Sudhir Venkatesh and Predictably Irrational by Dan Ariely.

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