seshnath Posted October 30, 2011 Share Posted October 30, 2011 [amazonsearch]Freakonomics[/amazonsearch] This book combined my two interests - human psychology and economics. (it was always the same - somewhere homo sapiens and homo economicus got separated). Highly recommend if you want to understand the power of incentives. I took up three other good books following the threads of this - Art of Choosing by Sheena Iyengar; Gangleader for a Day by Sudhir Venkatesh and Predictably Irrational by Dan Ariely. Link to comment Share on other sites More sharing options...
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