Freakonomics - Steven Levitt & Stephen Dubner

[seshnath]

[amazonsearch]Freakonomics[/amazonsearch]

 

This book combined my two interests - human psychology and economics.  (it was always the same - somewhere homo sapiens and homo economicus got separated).  Highly recommend if you want to understand the power of incentives.

 

I took up three other good books following the threads of this - Art of Choosing by Sheena Iyengar; Gangleader for a Day by Sudhir Venkatesh and Predictably Irrational by Dan Ariely.