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Becoming Trader Joe - Joe Coulombe


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If you liked Shoe Dog, then this is an extremely good read on entrepreneurship, building a business from the ground up, what works (and doesn't work) in marketing (Brie Cheaper than Velveeta), the importance of product knowledge, labor relations (pay your people above market and avoid union squabbles) , demographics (20x increase in college educated people made for more adventurous shoppers), and a lot more.



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  • Parsad changed the title to Becoming Trader Joe - Joe Coulombe

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