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How does " botched follow-on offering" work?

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I was reading Dane Capital's 2018 Q1 letter last night and it talked about the botched follow-on offering at Daseke. I have a position in RIB software, which I believe recently went through a similar experience. Could someone explain to me, or point me to some reading material, the mechanism of how this works? What situation would result in a botched follow-on offering, and what can a company do to prevent it from happening? What are the mechanisms that drive the share price dive after such an offering?

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