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Goldman stars online lending platform


rb
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So apparently Goldman is starting an online lending platform against securities collateral. Link:

 

http://www.reuters.com/article/us-goldman-sachs-lending-idUSKBN1AC0B4?il=0

 

What are they actually doing here? Are they moving into the margin business? Doesn't seem much like a Goldman business? Do you guys figure there's some brilliant masterstroke here or are they just grasping at straws in a sign of desperation?

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