Marquee: The Business of Nightlife HBS Case Study

[doughishere]

Bottom line: You dont really want to own a club.

 

 

http://ardiansyahzein.com/SEMESTER%201/MARKETING%20MANAGEMENT/CASE%20STUDY/marquee%20the%20business%20of%20night%20life.pdf

[ScottHall]

I read this when Plan posted about it on Twitter. There's actually quite a bit of good information on these on running a business, if you look past the example.

 

Also, the returns on capital were huge. My understanding is that this place is still open today.

[merkhet]

Yea, it was sold a few years back, but it's open in both NYC & Las Vegas. (Not sure if the Vegas club is separately owned from the NYC club.)

 

The funny thing is that I hosted a party there for a charity once, and it's very, very strange to go there during the day to speak with the owners. The thing is just a giant white box. Amazing what you can do with strobe lights, loud music and free flowing liquor!

[jawn619]

Yea, it was sold a few years back, but it's open in both NYC & Las Vegas. (Not sure if the Vegas club is separately owned from the NYC club.)

 

The funny thing is that I hosted a party there for a charity once, and it's very, very strange to go there during the day to speak with the owners. The thing is just a giant white box. Amazing what you can do with strobe lights, loud music and free flowing liquor!

 

you mean expensively flowing liquor!