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monitoring website traffic


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Has anyone here monitored traffic on a website(s) related to an investment they owned?  For example, I own Schibsted ASA which operates a lot of online consumer-to-consumer marketplaces in Norway, Sweden, France, Spain, Italy, etc.  I'd like to keep track of the growth in traffic on their sites vs competitors' websites, as well as the quality of that traffic (i.e. low bounce rates, etc.)


I've looked at Google Trends, Alexa, and Similarweb.  Does anyone have an opinion as to which of these is best?  (they all require a subscription, so I'm trying to figure out where to spend my money)  Are there other resources I should check out?  thanks

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