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Barbarians at the Gate: The Fall of RJR Nabisco - Bryan Burrough & John Helyar


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Got my copy of this one in the mail (1 cent used on Amazon!).

 

This one should be fun. I'm mostly creating this thread just so I can quote this excerpt from the movie version (which I haven't seen yet, I'm waiting to have read the book, but I found that quote while researching it) :D

 

1st Scientist: [talking about the smokeless Premier cigarette survey] Well of all the people we surveyed the results were just about uniform

 

F. Ross Johnson: Uh huh.

 

Edward A. Horrigan Jr.: They all said they tasted like shit.

 

F. Ross Johnson: Like shit?

 

2nd Scientist: Shit was the consensus, yes sir.

 

F. Ross Johnson: They all said that? Nobody liked them?

 

2nd Scientist: Fewer than 5%

 

F. Ross Johnson: You said the results were gonna be terrific

 

Edward A. Horrigan Jr.: Well there's nothing wrong with 5%, Ross, I'll take 5% of the market anytime of the week

 

F. Ross Johnson: How much are we into right now?

 

1st Scientist: Right now?

 

F. Ross Johnson: To date, to here, to now?

 

1st Scientist: Upwards of 350.

 

F. Ross Johnson: We've spent 350 million dollars and we come up with a turd with a tip? God almighty, Ed! We put enough technology in this project to send a cigarette to the moon and we come up with one that tastes like it took a dump?

 

Edward A. Horrigan Jr.: We haven't even talked about the smell.

 

F. Ross Johnson: Oh what did they say that was like? A fart?

 

Edward A. Horrigan Jr.: Yep.

 

F. Ross Johnson: Oh you're not serious! They really said that?

 

2nd Scientist: We have an awful lot of fart figures.

 

F. Ross Johnson: Tastes like shit and smells like a fart! Got ourselves one hell of a product on our hands it's one unique advertising strategy I'll tell ya that.

 

The HBO movie is available for free on Youtube (thanks to Otsog for pointing that out):

 

 

http://www.cornerofberkshireandfairfax.ca/forum/general-discussion/barbarians-at-the-gate-(tv-movie)/

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Got my copy of this one in the mail (1 cent used on Amazon!).

 

This one should be fun. I'm mostly creating this thread just so I can quote this excerpt from the movie version (which I haven't seen yet, I'm waiting to have read the book, but I found that quote while researching it) :D

 

1st Scientist: [talking about the smokeless Premier cigarette survey] Well of all the people we surveyed the results were just about uniform

 

F. Ross Johnson: Uh huh.

 

Edward A. Horrigan Jr.: They all said they tasted like shit.

 

F. Ross Johnson: Like shit?

 

2nd Scientist: Shit was the consensus, yes sir.

 

F. Ross Johnson: They all said that? Nobody liked them?

 

2nd Scientist: Fewer than 5%

 

F. Ross Johnson: You said the results were gonna be terrific

 

Edward A. Horrigan Jr.: Well there's nothing wrong with 5%, Ross, I'll take 5% of the market anytime of the week

 

F. Ross Johnson: How much are we into right now?

 

1st Scientist: Right now?

 

F. Ross Johnson: To date, to here, to now?

 

1st Scientist: Upwards of 350.

 

F. Ross Johnson: We've spent 350 million dollars and we come up with a turd with a tip? God almighty, Ed! We put enough technology in this project to send a cigarette to the moon and we come up with one that tastes like it took a dump?

 

Edward A. Horrigan Jr.: We haven't even talked about the smell.

 

F. Ross Johnson: Oh what did they say that was like? A fart?

 

Edward A. Horrigan Jr.: Yep.

 

F. Ross Johnson: Oh you're not serious! They really said that?

 

2nd Scientist: We have an awful lot of fart figures.

 

F. Ross Johnson: Tastes like shit and smells like a fart! Got ourselves one hell of a product on our hands it's one unique advertising strategy I'll tell ya that.

 

The HBO movie is available for free on Youtube (thanks to Otsog for pointing that out):

 

 

http://www.cornerofberkshireandfairfax.ca/forum/general-discussion/barbarians-at-the-gate-(tv-movie)/

 

The book is very good, the movie is god awful.

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