A tie up b/w DISCA + QRTEA makes a lot of sense to me. Bundling QRTEA into a DISCA streaming/DTC offering eliminates cable commissions currently paid by QRTEA (up to 5% of sales). QRTEA customer base, consumer data, and e-comm knowhow also helps get DISCA streaming & e-comm aspirations off the ground.
Anyone following either name...?