While I don't know much about OSTK's business per se, it is possible the Obamacons (Obama cons? ;D) at the SEC will enact some sort of anti-short-selling legislation shortly, in a most likely futile attempt to stop the market from plunging. While the President has specifically stated that one shouldn't pay attention to daily market fluctuations, everybody does anyway, and are beginning to lay some of the blame of plunging markets at the feet of his administration and its policies thus far. Maybe they reinstate the uptick rule or some such. OSTK would be near the top of the list of stocks that would see a sharp benefit from such legislation.