Green King - great feedback, thank you. We are the leader in a very new industry - the product is not that sticky (main point of differentiation is cost), so the focus is on both cost and making the product stickier. We have some geographic expansion opportunities where we could secure a market leadership position w/ limited competition for a few years. Its a difficult balancing act between geographic expansion, cost reduction, sales and mkting in existing geographies, and product investments and the ROIs on those are all interrelated. Agree with your point on listening to people on the frontlines that understand the customer the best.
Would you recommend any reading materials on the subject? I learn best through case studies/tangible examples from other companies.
Also, as mentioned earlier, if anyone on the board works in a finance role at a growth company and would be willing to connect offline that would be much appreciated.
Thanks,
Chris