Options are very different than long stock, though LEAPs are much closer to long stock than shorter term options. With short term options, a 5% move in a stock can effectively wipe out 100% of your investment.
I think options can be used to hedge, but are also effective as a speculation. There are a variety of strategies, on both the long and short side. When you start combining multiple option and stock positions, it can get confusing. You should understand how different positions combine and what your equivalent long/short position is.
For example, possibly the most common options position is a covered call -- buying shares and selling calls against those shares, then waiting for the sold options to expire. A surprising number of people seem to believe that in this situation, the best result is for the stock to stay flat or fall a bit, so that the options expire. However, this position is equivalent to being short a put, so truly the optimal result is the stock to skyrocket instantly, so that the position can be closed out the next day at a high annualized return.
Generally, I'd say that there are two strategies, hitting singles by selling options and pocketing the premium when the options expire (like the covered call strategy), or going for homeruns by buying options.
When selling options, a key thing to understand is that one big loss can wipe out a lot of gains. e.g. suppose you'd been selling AIG covered calls a year or two ago when the stock was at $60. You might have got $2 premium for a short term call. Maybe you did this 3 times, making $6. Then the stock fell to $2. Then, you've basically lost $52 (and also can't sell more calls at a reasonable price with the stock at $2).
One interesting way around this problem is to sell longer term options. Then you bring in a lot of premium, protecting the downside, but the annualized return isn't as great. But returns can still be good, particularly if the stock moves up quickly and you can close out the position early.
The first thing to understand about long options is that it isn't uncommon to lose 100%. Even if you say that you're going to sell after a certain time period -- before hitting the worst of the time decay -- if the position moves against you, you can lose money quickly. So, the strategy you chose should be robust enough to handle a string of huge losses.
Thus, the key to long options (and maybe short options too) is money management. You want to invest far less in an options position than in an equivalent stock position. It would be very stupid to have 50% of your portfolio in call options, because the market could go down for 2 years, and you'd lose that 50%. One reasonable way to play long options is with 90% cash, 10% in options, with a rule that you can only lose 10% in one year.
I think generally, one should aim for 400%+ returns on long options. Then, if you win once for every two losses, you're still doing well. You might be able to get away with smaller returns on LEAPs, since your winning percentage might go up. But generally, I think the right strategy with long options is to try to win big.