The New Conceptual Selling - Robert Miller

[Scuttlebutt Plunger]

While the title sounds corny, this is a must read.  https://www.amazon.com/New-Conceptual-Selling-Face-Face/dp/0446695181

 

After this was given to me I was a little perplexed.  The basic premise is that was a buyer/seller you want both parities to win.  There is no point as a buyer/seller to milk the other party to make an extra 1% margin, etc.  The principles in this book should allow you to identify companies that are well respected in their supply chain and appreciate what a good sales organization can accomplish.

 

Have others also read this?