DooDiligence Posted February 15, 2017 Posted February 15, 2017 Can anyone recommend a good book(s) on this? I found these on Amazon: https://www.amazon.com/dp/0130957011/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=PYCT6KM3B94B&coliid=I2JINMPD6W8IJW and https://www.amazon.com/dp/B008O5K0JE/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=PYCT6KM3B94B&coliid=I1YDQUWMZ80FX4
oddballstocks Posted February 15, 2017 Posted February 15, 2017 The Boron Letters Ca$hvertising Breakthrough Advertising - Schwartz (expensive, the Margin of Safety of copywriting) You need to ask yourself if your product fits this style. If it does then this is THE best way to sell.
DooDiligence Posted February 15, 2017 Author Posted February 15, 2017 The Boron Letters Ca$hvertising Breakthrough Advertising - Schwartz (expensive, the Margin of Safety of copywriting) You need to ask yourself if your product fits this style. If it does then this is THE best way to sell. You weren't kidding about Breakthrough Advertising ($450 minimum & interestingly enough Amazon offers to let you trade in your copy for $2.) Thanks for these suggestions (added to the stack...)
oddballstocks Posted February 15, 2017 Posted February 15, 2017 The Boron Letters Ca$hvertising Breakthrough Advertising - Schwartz (expensive, the Margin of Safety of copywriting) You need to ask yourself if your product fits this style. If it does then this is THE best way to sell. You weren't kidding about Breakthrough Advertising ($450 minimum & interestingly enough Amazon offers to let you trade in your copy for $2.) Thanks for these suggestions (added to the stack...) You can find the PDF online.
ScottHall Posted February 15, 2017 Posted February 15, 2017 Tested Advertising Methods in particular is very good and, along with guidance from other CWs, took me from 0 to 60 pretty much immediately. Copy is an interesting space... there is a lot of luck involved, but a huge amount of skill too. The best performing messages will be 10x or more the weakest ones. Everyone in the field that I know loves Tested Advertising Methods... the best copywriter I know said it was the only book that was useful to him. Other friends have found others useful, but most say TAM is their favorite. Other than that, I'd just go read controls. Agora has the best ones in the industry at this point, IMO.
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