Middle Class Spending Habits

[VAL9000]

Two articles from the New Yorker that are linked by changing consumer habits and tastes:

http://www.newyorker.com/business/currency/small-bountiful-small-business-craft-beer

http://www.newyorker.com/magazine/2015/01/26/shake-shack-economy

 

I think there's huge opportunity here - either as a small business owner or as an investor.  Not exactly a value investing topic given the P/E of Chipotle, Starbucks, etc., but still interesting to think about and possibly invest accordingly.

 

[thefatbaboon]

thanks!

[innerscorecard]

I see these articles as very trite, smug and late. I would take them more as contrarian indicators than anything else.