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Cross Sales Ratio for Canadian Banks ?


Shawn
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I'm curious about this, I think it's a very important measure of a banks fundamental success. Wells Fargo has the highest cross sales ratio at 5.8-7 products per customer and I think Prudential financial is also up there as well (but don't quote me on that lol). Anyways.... I'm curious about what the cross sales ratios are for Canadian Banks.

 

http://www.vrl-financial-news.com/bpa/banking--payments-asia/issues/bpa-2009/bpa3/bankinter-tops-global-cross-se.aspx

 

This list shows RBC at 4 products per customer and BMO at 2. In TD Bank's Annual Reports and financial statements they say that TD is among the the highest cross sales ratios in North America but they never say the actual number. Given that TD Bank is really customer oriented I'm curious to know what the actual number is.....

 

 

If anybody knows the cross sales ratio for TD and Scotia please post.

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