Jump to content

Business success story - Tetra Pak


alwaysinvert

Recommended Posts

Some of you may have read about about the billionaire wife who sadly was found dead in London the other day.

 

But the business story of the Rausings and Tetra Pak doesn't get told quite often enough, in my view.Not only did they make giant  breakthroughs in the packaging of liquid food, their business model is really something else. By selling machinery cheaply, but getting their customers to sign up to use Tetra Pak's materials in exchange, they have managed to get both extremely high marketshares and high margins.

 

Something to study for those so inclined.

 

http://www.chinadaily.com.cn/english/doc/2004-12/05/content_397413.htm

http://en.wikipedia.org/wiki/Tetra_Pak

Link to comment
Share on other sites

I had no idea Tetra Pak is this big. Started reading about their history, pretty cool how the product and the company emerged.

 

Sad to hear about Eva Rousing though.

 

Thanks for the post!

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...